Booking a doctor's appointment has never been easier.

Challenge

Our client identified an opportunity in the health sector of Puerto Rico. The medical appointment reservation system is archaic and needs to be updated. Currently, appointments are requested by phone, there are no schedules, waiting times in medical centers are hours. In addition, many of the patients are given appointments for a specific day without specifying the time, which results in hours of waiting in medical centers.
On the other hand, the most prestigious specialist doctors have months waiting to get appointments; but hundreds of new doctors do not reach patients because they do not have visibility.
New patients find it challenging to know which is the correct doctor according to their needs, and they also do not have the necessary information to compare and choose professionals.

Design Sprint

Bardo's team was in charge of designing and building a product that meets the market's needs. Our process began in a research phase in which we obtained the most significant amount of information that allows us to understand and frame the problem.

We ran a Design Sprint that allowed us to quickly test some of the solutions we defined with the client. Our workshop was held in two iterations of one week each. In each of these iterations, we build a prototype that we then validate with users through interviews.

UX / UI Design

The insights we obtained during the Design Sprint were crucial for moving through the UX stage.We were decided that the product should be a responsive web application, taking into account the assumptions that we wanted to validate and the client's budget. The visual aspect of the product arose from the branding that our team designed.

Branding

For the branding stage, we follow a strategic approach. We started with a series of workshops to create a brand platform and obtain the necessary insights to define the brand strategy.
The main challenge was to generate trust within an audience that never used these types of products; but at the same time be friendly, rebellious, and innovative.
Visually, we decided to play a game between the trustworthy and the friendly, uniting these two concepts. This game is present in everything, the fonts, the colors, and the different messages.
We use two fonts; with one, we communicate the social aspect and try to generate empathy with the patients. The other typeface, Circular, is used for all the specific data that include essential information like dates, doctor names, and addresses.