We needed to incorporate sports, boldness and tech in the company's branding. There were 24 speakers and a 3 day long schedule. Information needed to be friendly, attractive and super clear since many of the attendees weren't used to online conferences yet.
They needed to have a functional and nice web and the UX needed to be extra simple. There were many speakers and attendees that were not used to tech events so we had to pay extra attention to the experience and make the registration process really smooth.
There were more than 1000 attendees and the conference turned out to be a huge success. Talks covered a huge variety of issues such as diversity and sustainability in triathlon, working out from home and going from amateur to pro.